Sweet Dreams Dance Company
Sweet Dreams Dance Company
Sweet Dreams Dance Company
Sweet Dreams Dance Company
Role
Branding, Graphic Designer
Tools
Photoshop, Canva
Sweet Dream Dance Collective is a community of dancers that embraces chasing after yours dreams while embracing the spirit of our inner child.
As the lead Artistic Director for branding, I work to create eye-catching visual translations of the company's identity. I create logos and style guides for Sweet Dreams and the company's current teams: Candy Melts and Girlie Pop. I currently am also taking charge of designing for future apparel releases.
For the overall look for Sweet Dreams, I wanted to evoke magical, whimsical feeling by referencing artifacts from childhood. The color scheme takes inspiration from Sanrio's Little Twin Stars. The fairytale-esque lettering of the logo draws from the title cards of Pixie Hollow and Peter Pan. The display font was chosen with a similar purpose, while other text styles were chosen with readability in mind.
The logo of Girlie Pop, Sweet Dreams all-femme team, takes inspiration from candies such as the Hubba Bubba Bubble Gum Tape and Chupa Chups lollipops. The message behind this team was to allow female-identifying dancers to take up as much space as they want. I wanted this to be echoed in the big, loud, bubbly lettering of the logo. The color scheme includes an eye-catching variation of pinks and purples.
Candy Melts is Sweet Dreams' beginner dance team. I wanted the logo to convey that "melting" feeling while also adopting a more fun look to differentiate from Girlie Pop. The colors chosen, though also loud, carry a friendlier, more welcoming feel than that of Girlie Pop.
Role
Branding, Graphic Designer
Tools
Photoshop, Canva
Sweet Dream Dance Collective is a community of dancers that embraces chasing after yours dreams while embracing the spirit of our inner child.
As the lead Artistic Director for branding, I work to create eye-catching visual translations of the company's identity. I create logos and style guides for Sweet Dreams and the company's current teams: Candy Melts and Girlie Pop. I currently am also taking charge of designing for future apparel releases.
For the overall look for Sweet Dreams, I wanted to evoke magical, whimsical feeling by referencing artifacts from childhood. The color scheme takes inspiration from Sanrio's Little Twin Stars. The fairytale-esque lettering of the logo draws from the title cards of Pixie Hollow and Peter Pan. The display font was chosen with a similar purpose, while other text styles were chosen with readability in mind.
The logo of Girlie Pop, Sweet Dreams all-femme team, takes inspiration from candies such as the Hubba Bubba Bubble Gum Tape and Chupa Chups lollipops. The message behind this team was to allow female-identifying dancers to take up as much space as they want. I wanted this to be echoed in the big, loud, bubbly lettering of the logo. The color scheme includes an eye-catching variation of pinks and purples.
Candy Melts is Sweet Dreams' beginner dance team. I wanted the logo to convey that "melting" feeling while also adopting a more fun look to differentiate from Girlie Pop. The colors chosen, though also loud, carry a friendlier, more welcoming feel than that of Girlie Pop.
Role
Branding, Graphic Designer
Tools
Photoshop, Canva
Sweet Dream Dance Collective is a community of dancers that embraces chasing after yours dreams while embracing the spirit of our inner child.
As the lead Artistic Director for branding, I work to create eye-catching visual translations of the company's identity. I create logos and style guides for Sweet Dreams and the company's current teams: Candy Melts and Girlie Pop. I currently am also taking charge of designing for future apparel releases.
For the overall look for Sweet Dreams, I wanted to evoke magical, whimsical feeling by referencing artifacts from childhood. The color scheme takes inspiration from Sanrio's Little Twin Stars. The fairytale-esque lettering of the logo draws from the title cards of Pixie Hollow and Peter Pan. The display font was chosen with a similar purpose, while other text styles were chosen with readability in mind.
The logo of Girlie Pop, Sweet Dreams all-femme team, takes inspiration from candies such as the Hubba Bubba Bubble Gum Tape and Chupa Chups lollipops. The message behind this team was to allow female-identifying dancers to take up as much space as they want. I wanted this to be echoed in the big, loud, bubbly lettering of the logo. The color scheme includes an eye-catching variation of pinks and purples.
Candy Melts is Sweet Dreams' beginner dance team. I wanted the logo to convey that "melting" feeling while also adopting a more fun look to differentiate from Girlie Pop. The colors chosen, though also loud, carry a friendlier, more welcoming feel than that of Girlie Pop.
Role
Branding, Graphic Designer
Tools
Photoshop, Canva
Sweet Dream Dance Collective is a community of dancers that embraces chasing after yours dreams while embracing the spirit of our inner child.
As the lead Artistic Director for branding, I work to create eye-catching visual translations of the company's identity. I create logos and style guides for Sweet Dreams and the company's current teams: Candy Melts and Girlie Pop. I currently am also taking charge of designing for future apparel releases.
For the overall look for Sweet Dreams, I wanted to evoke magical, whimsical feeling by referencing artifacts from childhood. The color scheme takes inspiration from Sanrio's Little Twin Stars. The fairytale-esque lettering of the logo draws from the title cards of Pixie Hollow and Peter Pan. The display font was chosen with a similar purpose, while other text styles were chosen with readability in mind.
The logo of Girlie Pop, Sweet Dreams all-femme team, takes inspiration from candies such as the Hubba Bubba Bubble Gum Tape and Chupa Chups lollipops. The message behind this team was to allow female-identifying dancers to take up as much space as they want. I wanted this to be echoed in the big, loud, bubbly lettering of the logo. The color scheme includes an eye-catching variation of pinks and purples.
Candy Melts is Sweet Dreams' beginner dance team. I wanted the logo to convey that "melting" feeling while also adopting a more fun look to differentiate from Girlie Pop. The colors chosen, though also loud, carry a friendlier, more welcoming feel than that of Girlie Pop.
